We were approached to create the brand identity for Student Cloud, a freshly-developed software application aimed at student/academic management. Thanks to the fact that the industry of such management software is, and always has been focused predominantly on function and seldom on form, we had a great amount of creative freedom on the project. We focused on creating an identity that appeals to both students and the older administrative audience that will be using it. The result was a clean, yet bold and positively energetic feel. The signature tangerine color carries this through, accompanied by modern icons and graphics, lending a more structured, possibly "academic" finish.
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